I hope you’re all having a great holiday weekend. Here’s some nice campaign details from Jake Tapper, believe it or not:
COUNTING THE CASH: After a month of 11 fundraisers – from Miami to Puerto Rico, DC, New York and Philly – the Obama campaign seems poised to hit or exceed their Q2 goal of $60 M raised jointly with DNC. At this point in 2007, Obama alone raised $33.1 million from 180,000 contributors.
While spokesmen are mum on when they’ll drop the top line number, the campaign website says they closed out the quarter with more than 490,000 individual contributors who made 660,000 contributions. (During the entire 2007-2008 campaign, OFA received contributions from 3 million supporters.)
SWING STATE SPOTLIGHT: NH – A top state Democrat says to expect Massachusetts Gov. Deval Patrick to assume a high-profile surrogate role for Obama in 2012, particularly if former Mass. Gov. Mitt Romney becomes the nominee. They say Patrick has a “compelling case” against Romney, refuting his economic record on job creation and defending the state’s health care law, and strong appeal in battleground New Hampshire. Patrick will be back in the Granite State on July 19 for a fundraiser for state Dems.
TALKING TECH TOOLS: The 2012 campaign will be defined by “mobile social, hyper-local, grassroots community organizing,” says Jonathan Askin, who was a member of Obama’s technology task force in 2008.
“It’s harnessing tools like 4-Square and Places, or tied into Google maps, so people know and can conveniently access real moments of campaign activity – events, calls, phone banks – in real time and real places,” he said. The campaign’s website has already begun to integrate many of these features. “If 2008 was geometry, we’re now in calculus mode. … If geometry is imperfect and edgy, calculus smoothes out the curves so every void is filled. They are going to figure out how to use analytics, time and place identifying information to maximize the value of every person related to the campaign,” he said.
One cautionary note on micro-targeting from Askin: “The campaign is going to have to be very careful to make it seem like people aren’t being used and oppressed by constant communications. How will they use our personally identifiable information? Will it seem like Big Brother is following us for the benefit of Barack Obama?”
TWEETER IN CHIEF: Potus will hold his first Twitter townhall next week, the White House announced Thursday with much fanfare. The discussion will be moderated, with handpicked questions from Twitter users limited to those on jobs and economy. The president will respond in 140-character replies.
Obama added 102,000 Twitter followers this week (8.9 million total) and 78,000 Facebook fans (21.8 million total).